Search Engine Marketing (SEM)


Our strategy on search engine marketing

It is the prerogative of every online business entity to reach as well as surpass business goals. Gemini Info Services 's proficiency and professional approach helps in achieving the same with ease. Search engine plays a vital role in reaching the set target. Since the World Wide Web is constantly evolving, the dynamics of search engine also keep on changing.

Extremely competitive business environment requires one to be well versed in the nuances of search engine modus operandi. It has the potential to either make or mar the marketing efforts. Our marketing team is well versed in search engine practices which are time tested as well as latest strategies. We always keep you and your business on the forefront through search visibility and exposure. The search engine categorizes and ranks the website as per relevant algorithms. This is where the skills and knowledge of the marketing pros come into play.

The main aim of Search Engine Optimization (SEO) as well as Search Engine Marketing (SEM) is that both are internet marketing activity that aims to boost up the page ranking of the website in major search engines. However, they are often used interchangeably. But, SEM is a broader concept of which SEO is just a component. SEM includes both paid as well as organic means for higher page ranking.

Gemini Info Services understands that no two business entity and their requirements are identical. We specializes in developing tailor made SEM activities to develop web assets over long term without compromising the short term goals by means of generating qualified traffic across the entire online presence. We evaluate the clients' search demand for their products and services and accordingly set up the search marketing activities based on the allowed budget creating a right balance between paid and organic search activities. We offer a fully integrated approach looking at the big picture of exceeding business requirement

Our SEM services includes :­

  • Keyword research
  • Link Population
  • Content optimisation
  • Microsite creation
  • Monitoring and reporting
  • SEO consulting
  • Pay Per Click Service (PPC)
  • PPC Management
  • Our search engine marketing portfolio consists of

    • Endowing portals/pages/websites with the cuts and chisels of optimization
    • Guiding clients with valuable insights on link building
    • Helping clients with the deals and details of submission so that they are aware of the relevant avenues of portal submission.

Gemini Info Services Web Development. Make it yours!